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Nurses launch new television ad



Webcast highlights from the launch of a BC Nurses Union TV ad for public health care on October 27, 2003 - the same day local hockey star Todd Bertuzzi re-signed with the Canucks for $28 million. The ad shows two boys trading what appears to be hockey or baseball cards, but the images are of actual working B.C. nurses.



Boys trading cards with their heros from new BCNU TV ad
Still from new BCNU ad ( below )




BCNU MEDIA ADVISORY
October 27, 2003

Nurses launch new television ad

"Ensuring the care we need"
Nurse image on trading card Nurses today unveiled a new television ad to highlight the need for improvements in the way Registered Nurses and their patients are treated in BC, amid the continuing shortage of nurses and the reduction of health care services.

The ad recognizes the vital role of RNs in delivering care to patients. The 30-second spot features two young boys who buy what appear to be sports trading cards at a corner store. They then try to bargain some trades, debating the relative accomplishments of the figures on the cards. The figures aren�t sports stars at all...but nurses . . .
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Shaw TV Channel 4 "Extra" segment with press conference highlights and the new ad 14 pixel transparent gif Broadcast Oct. 28 - 30, 2003 14 pixel transparent gif RT: 5:00


BCNU President Debra McPherson
BCNU President Debra McPherson @ ad launch
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. . . just the ad 14 pixel transparent gif RT: 0:30


Still from new BCNU TV ad

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This page posted October 28, 2003

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